PARANOID DAD CAP
Embroidered mark above the brow. For daylight, wind, and keeping your eyes down.
$56.00+ shipping at checkout
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Nothing lasts.Wear something that does.
PARANOIA is a clothing brand — tees, hoodies, a cap. Black and grey. Heavy cotton. Graphics that don't explain themselves: repetition, faces, patterns that feel familiar and wrong. Clothes for people who already know how the story ends and still get dressed in the morning.
We don't promise meaning. No redemption arc on the chest. Just garments made to be worn, washed, worn again — the small rituals that remain when everything else is noise. You don't have to believe in anything. You still have to put on a shirt.
- 7
- Pieces
- 0
- Promises
- 100%
- Cotton
- —
- Forever
The shop
Pick a size. Pay. Wait. The piece arrives — something new to put on before you go back out. Cotton, ink, time. Same as everything else, but on you. Shipping is quoted at checkout from your address — delivery time depends on where you are.
GUILTY
Faces in a row. All of them still. You join the line by putting it on.
$27.00+ shipping at checkout
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FEAR
FEAR repeated until the word goes quiet. Heavy fleece for cold mornings and long waits.
$58.00+ shipping at checkout
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PARANOIA CLASSIC
Small skull over the heart. Quiet. Close. Everything else left empty on purpose.
$63.00+ shipping at checkout
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PARANOIA CLASSIC TEE
Small skull over the chest. The mark, reduced — same brand, less noise. Still not asking permission.
$40.00+ shipping at checkout
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I HAVE NOTHING TO HIDE TEE
Punch-card grid across the front. I have nothing to hide — each row punched to prove it. The pattern outlasts the claim.
$27.00+ shipping at checkout
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237
You know the room. The pattern repeats. So does everything else.
$33.00+ shipping at checkout
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Size
I make clothesbecause nothing else stays.
I started PARANOIA with a simple premise: the world is indifferent, but fabric holds up. I wanted a uniform for that feeling — muted, repetitive, honest. Not a statement about getting better. A statement about showing up anyway, in something well-made, until the day you don't.
Each piece is designed to age with you. Faded print. Softened hem. The same words on a hoodie until they stop meaning anything and start meaning everything. That's the point. PARANOIA isn't hope. It's what you reach for when hope isn't the answer — and you still have to leave the house.